The Ultimate Digital Marketing Guide for Business Owners 2023
Digital Nation: The Ultimate Social Media Packages for Business Owners 2023
In the digital age, businesses require an online presence to reach their target audience effectively. With the rise of the internet and social media, digital marketing has become a vital tool for businesses looking to expand their reach and boost their bottom line. As the leading affiliate digital marketing agency in Colombo, Digital Nation offers comprehensive Digital Marketing Social Media Packages for Business Owners that can help businesses thrive in the online marketplace. In this ultimate guide, we’ll explore various digital marketing sub-categories, including affiliate marketing, SEO, PPC advertising, social media marketing, email marketing, content marketing, e-commerce, web development, analytics and tracking, mobile marketing, video marketing, influencer marketing, and classifieds.
Social Media Marketing
Social media has revolutionized the way businesses market their products or services, and social media marketing is an essential component of Digital Nation’s digital marketing services. Social media marketing involves using social media platforms such as Facebook, Twitter, and Instagram to promote a business’s products or services through organic content creation, paid advertising, influencer marketing, and community management.
As the leading affiliate digital marketing agency in Colombo, Digital Nation specializes in brand-driven social media promotions that include paid and earned media through their Facebook Meta Business Partner Account. They also provide organic social media shares to their audience of over 450K. Digital Nation’s social media marketing services help businesses to create a clear social media strategy, produce engaging content, and monitor metrics to measure success. With their expertise in social media marketing, Digital Nation enables businesses to reach their target audience effectively and drive engagement.
We offer a range of services and packages to suit your social media marketing needs:
| Digital Nation Services | Price in $ | Price in Rs. | Impressions |
|---|---|---|---|
| Facebook Meta Business Page Setup | $10.00 | Rs. 3,500.00 | – |
| Facebook Meta 400K Organic Group Shares | $15.00 | Rs. 5,000.00 | – |
| Facebook Meta Double Boost | $25.00 | Rs. 7,500.00 | 50,000 |
| Facebook Meta Triple Boost | $35.00 | Rs. 10,000.00 | 100,000 |
| Facebook Meta Turbo Boost | $50.00 | Rs. 15,000.00 | 175,000 |
| Facebook Meta Nitro Boost | $75.00 | Rs. 25,000.00 | 250,000 |
| Facebook Meta Platinum Boost (Complete) | $150.00 | Rs. 50,000.00 | 300,000 up |
| Professional Web Design – Ecommerce Store | $75.00 | Rs. 25,000.00 upwards | Call us |
| Email Marketing Plan (250,000 Audience) | $12.00 | Rs. 3,500.00 | – |
Affiliate Marketing
Affiliate marketing is a type of performance-based marketing where businesses reward affiliates for driving traffic or sales to their website. Affiliates can include influencers, bloggers, or other businesses that promote a company’s products or services in exchange for a commission. To succeed in affiliate marketing, businesses need to establish strong relationships with their affiliates, provide high-quality products or services, and track their performance to optimize their campaigns.
At Digital Nation, we have several affiliate partners who we collaborate with to drive traffic and sales to our clients’ websites.
| Affiliate Partner | Website |
|---|---|
| Household.lk | www.household.lk |
| ThreeChillies.lk | www.threechillieslk.com |
| DigitalNation.lk | www.digitalnation.lk |
Web Development
Web development is a crucial component of digital marketing, as it involves creating and maintaining websites that serve as the primary interface between businesses and their customers. At Digital Nation, we offer comprehensive web development services that include front-end development, back-end development, and full-stack development. We specialize in creating user-friendly websites that are optimized for search engines and provide an excellent user experience.
Our team of experienced developers has expertise in a wide range of web development technologies, including ecommerce and shopping cart solutions, corporate sites, and software as a service (SaaS) solutions. We work closely with our clients to understand their unique requirements and create custom solutions that meet their business needs.
Our web development services are designed to ensure that our clients’ websites are not only visually appealing but also fast, reliable, and secure. We use the latest web development technologies and best practices to create websites that are fully responsive and accessible across all devices. With our web development services, businesses can enhance their online presence and provide their customers with a seamless online experience.
Ecommerce Web Development:
Ecommerce web development involves creating websites that allow businesses to sell their products or services online. Ecommerce websites need to be user-friendly, secure, and optimized for search engines to attract and retain customers. Digital Nation provides comprehensive ecommerce solutions, including shopping cart integration, payment gateway integration, and SSL certificate installation to ensure safe and secure online transactions.
Corporate Web Development:
Corporate web development involves creating websites for large businesses and corporations. These websites need to be professional, user-friendly, and optimized for search engines. Digital Nation provides custom corporate web development solutions that are tailored to the specific needs of each client. Our team of experts ensures that each website is designed to effectively showcase the client’s brand, services, and products to potential customers.
Custom Web Solutions:
Custom web solutions involve creating websites that are unique and tailored to the specific needs of the business. Digital Nation provides custom web development services that are designed to meet the specific needs of each client. Our team of experts works closely with each client to understand their requirements and provide solutions that are tailored to their needs. We use the latest technologies and frameworks to create custom web solutions that are user-friendly, responsive, and optimized for search engines.
Email Marketing
Email marketing is a cost-effective way for businesses to reach a targeted audience and promote their products or services. At Digital Nation, we offer an email marketing service that includes newsletters, promotional emails, and automated email sequences to help businesses engage with their audience. Our team can help create high-quality emails and segment the audience for targeted campaigns. We also provide tracking metrics to help businesses optimize their email campaigns for better results.
In addition to our standard email marketing service, we offer a special package of Rs. 3500/- for an emailer that goes out to a targeted corporate audience of 250,000 in Colombo. This can be a highly effective way for businesses to reach a large number of potential customers in a specific geographic location.
Influencer Marketing
Influencer marketing has become a popular way for businesses to promote their products or services through trusted individuals with a large social media following. At Digital Nation, we help businesses identify and work with influencers who align with their brand values and target audience. Here we can work with few key local influencers for the each platform where necessary.
- YouTube
- TikTok
We can also assist in choosing the right social media platforms for influencer marketing and tracking the success of influencer campaigns through metrics such as engagement rates and conversions. Our team of experts can help create and implement a successful influencer marketing strategy to reach your business goals.
Content Marketing
Content marketing is a powerful way for businesses to attract and retain a targeted audience. At Digital Nation, we understand that creating valuable content is key to building a strong brand and increasing engagement. Our comprehensive content marketing services include blog posts, infographics, videos, and other types of content that are designed to meet the unique needs of our diverse clientele. We work closely with our clients to understand their target audience and create high-quality content that resonates with them.
Our team of content marketing experts uses effective promotion strategies to increase the reach of our clients’ content. We track metrics such as engagement, traffic, and conversions to measure success and provide insights for future content marketing campaigns. With our content marketing services, businesses can establish themselves as thought leaders in their industry and build a loyal customer base.
Traditional Marketing
Traditional Marketing or offline marketing, is a form of advertising that uses traditional channels such as television, radio, newspapers, magazines, billboards, and direct mail to reach a broad audience. It has been used for decades and is still an effective way of marketing for many businesses. At Digital Nation, we have a team of experienced professionals with over 15 years of experience in traditional media, information technology, sales, and marketing fields. Stepping into the digital marketing field was a natural next step for us to help businesses expand their reach and improve their ROI.
Despite the rise of digital marketing, traditional marketing still has its place. It can be particularly effective in certain industries and demographics. For example, a local business may benefit from advertising in a local newspaper, or a business targeting an older demographic may find success with television advertising.
At Digital Nation, we understand the importance of a well-rounded marketing strategy. That’s why we offer both traditional and digital marketing services to help businesses reach their target audience through a variety of channels. Our traditional marketing services include creative services, media planning and buying, and direct mail campaigns.
We also offer a special emailer package priced at Rs. 3500/- which goes out to a targeted list of 250,000 corporate audience in Colombo.
Overall, traditional marketing can be an effective way to reach a broad audience, and when combined with a digital marketing strategy, businesses can maximize their marketing efforts and reach their business goals.
Analytics and Tracking
Analytics and tracking are critical components of any digital marketing campaign. By monitoring website traffic, user behavior, and other metrics, businesses can gain insights into the effectiveness of their campaigns and adjust their strategies accordingly. This sub-category could include topics such as:
- Google Analytics and other tracking tools
- A/B testing and conversion rate optimization
- Heat maps and user behavior analysis
- Social media analytics
- Email marketing analytics
SEO (Search Engine Optimization)
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). SEO involves a combination of on-page and off-page strategies, including keyword research, link building, content optimization, and technical SEO. By improving their website’s SEO, businesses can increase their visibility online and drive more traffic to their website.
PPC (Pay-Per-Click) Advertising
PPC advertising is a form of digital advertising where businesses pay each time a user clicks on one of their ads. PPC ads can appear on search engine results pages, social media platforms, or other websites. To succeed in PPC advertising, businesses need to create high-quality ads, target the right audience, and monitor their campaigns regularly to optimize their performance.
Mobile Marketing
With the widespread use of mobile devices, businesses need to adapt their digital marketing strategies to ensure they reach their target audience on mobile. Mobile marketing is crucial in this aspect and Digital Nation provides comprehensive mobile marketing solutions, including:
- Mobile-friendly website design: We ensure that our clients’ websites are optimized for mobile devices, providing a seamless user experience on all screen sizes.
- Mobile advertising platforms: We help businesses to reach their target audience through mobile advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads, with the ability to boost their ads for 3X reach and triple the impact per dollar spent.
- SMS and mobile messaging campaigns: Our mobile messaging campaigns are designed to engage customers and drive conversions through personalized and targeted messages.
- Mobile app marketing: We help businesses to promote their mobile apps to their target audience through effective marketing campaigns, including app store optimization and in-app advertising.
Video Marketing
Video marketing has become an increasingly popular form of digital marketing. As platforms like YouTube, Instagram, and TikTok continue to gain massive followings, businesses are finding new ways to engage with their audiences through video content. In this sub-category, we’ll explore different aspects of video marketing, including:
- Creating effective video content
- Platforms like YouTube and other video platforms
- Live streaming and webinars
- Video advertising campaigns
Digital Nation specializes in helping businesses create high-quality video content that engages and connects with their target audience. Our team of experts can help you produce a variety of videos, including product demos, explainer videos, testimonials, and more. We also provide video advertising services to help you reach a wider audience and achieve your marketing goals.
Classifieds
In addition to our core services, we also offer specialized services related to buying and selling products or services online through classified ads. Our Classifieds sub-category includes:
- Classified Ads Best Practices
- Classified Ads for Affiliate Marketing
- Online Marketplace Optimization
- Classified Ads Platforms Reviews
- Classified Ads SEO Techniques
- Classified Ads Analytics and Tracking
- Classified Ads Fraud and Scam Protection
- Classified Ads Payment and Shipping Options
In conclusion, Digital Nation is committed to providing comprehensive and customized digital marketing solutions to businesses of all sizes and industries. Our team of experts stays up-to-date with the latest industry trends and technologies to ensure our clients stay ahead of the curve and achieve their digital marketing goals.
We invite you to do business with us confidently, knowing that our team is dedicated to helping you achieve your digital marketing goals. Thank you for considering Digital Nation as your digital marketing partner.
Cheers!,
Team Digital Nation
